Campaign Guidebook
Montgomery County Department of Transportation High School Pedestrian Safety Toolkit
Whether in the classroom or on the street, student safety is a priority for everyone involved in the education of Montgomery County’s youth. That’s why the Montgomery County Department of Transportation is partnering with Montgomery County Public Schools to raise awareness about teen pedestrian safety.
In the last five years, cars struck 292 teenage pedestrians in Montgomery County. Safe Kids Worldwide tells us that high-school-age students are particularly at risk. Teens ages 15 through 19 make up half of all underage pedestrian fatalities. Many teens take undue risks such as crossing the street illegally or walking while distracted. Drivers are also distracted and speeding, with deadly consequences.
To encourage safe practices among our students and drivers near Montgomery County high schools, we have refreshed the YOLO campaign and toolkit to help schools raise awareness of the risks of dangerous walking and driving behaviors. Inside the toolkit you will find an assortment of campaign posters, lawn signs, tip sheets, PA announcements, and other customizable resources. We encourage you to read the enclosed campaign guidebook for instructions and ideas on ways to implement pedestrian safety education activities at your school during pedestrian safety week or throughout the school year.
Thank you for helping us spread the word about pedestrian safety!
